UNITED WATERWAYS, the leading white-label passenger ship operator, is appointing Sascha Gill as CEO

2. April 2024 | 14:26

Press Release
Basel / Switzerland, April 2, 2024

The UNITED WATERWAYS Group, headquartered in Basel, Switzerland, is strengthening its top management and bringing Sascha Gill (48) on board. Robert Straubhaar (63), founder and main shareholder of the Group, will concentrate on the chairmanship and the strategic direction of the Group.

Operating more than 120 ships and servicing and owning significant maritime infrastructure in Europe, UNITED WATERWAYS has become a leading support and service provider for some of the world’s most prestigious cruise and event brands on all waters. Robert Straubhaar hands over the operational management of the Group with over 4,000 employees to the new CEO Sascha Gill in order to concentrate even more on the Group strategy as President.

Sascha has deep roots in the brand, hotel, and cruise segments, with his latest educational and strategic focus dedicated to the greening of the maritime industry. Sascha Gill’s previous role at Cruise Lines International Association (CLIA), the Global Cruise Industry Association, was heavily focused on engagement with the European Commission’s technical working groups on maritime decarbonization and NGOs, working on marine protection and biodiversity conservation. Prior to that, he held senior nautical and hotel operation positions with three of the leading ocean and river cruise operators, and he worked for some of the world’s ultra-luxury hotel brands. His educational background includes a Ph.D. in Strategic Business Management and a Masters in International Negotiations and Environmental Policy Development.

“I am fully dedicated to ensuring that Cruise Vacations continues to grow as one of the preferred and managed eco-friendly vacation options,” says Gill. “This company has a highly professional and competent team that has helped build global brands. I am confident that we can once more lead the way in white label operations and further develop the expertise to meet the industry’s goals for maritime decarbonization.”

Robert Straubhaar is delighted with the appointment of the new CEO: “The demands on passenger shipping are changing rapidly and the industry needs to adapt its focus and, in particular, pool its expertise. I consider it a stroke of luck for the passenger shipping industry and for UNITED WATERWAYS that Sascha Gill has accepted this challenge!”

Robert Straubhaar, President

New on board: Sascha Gill, CEO

UNITED WATERWAYS combines all areas of white-label ship management on the Ocean and Inland Waterways. The company’s portfolio includesthe administration, consultancy, operation, financial and insurance management of docking and port locations, as well as ship operations such as crew management, nautica- technical and hospitalityl operation, charter facilitation and shipbuilding.

While the majority of the business is focused on supporting some of the world’s leading cruise and event operators, UNITED WATERWAYS also includes the following brands: River Advice, Ocean Advice, KD Köln-Düsseldorfer, WEIßE FLOTTE SACHSEN, Oceandiva and Thames Luxury Charters.

Media Contact:
Daniel Buchmüller / Corporate Communications